Building stakeholder value within the sustainable toilet paper industry

During a semester long research project, our team was tasked with finding Reel's core values and where it lies in the toilet paper market. Our next step was to do consumer research through surveys, one on one interviews, and focus groups, to find insights and opportunities to leverage sustainability and grow market share. We then created design solutions that would encourage consumer behavior change and further build consumer awareness of their product. Adoption of these new strategies would further expand upon their core sustainable values and allow them to become a larger player in the sustainable toilet paper market.

Where does Reel fit into the greater toilet paper industry and what are their core values?

Conducting consumer research and finding insights through interviews, surveys, and focus groups.

Sustainable brand strategy: Expand brand awareness and the importance of sustainable paper products.

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The Reel Mobile

Free service integrated into high-density event settings. Establishes a luxury experience to associate with the product. Opportunity to talk to consumers about usage habits and impact data in order to encourage the switch to a more sustainable toilet paper.

There is an additional opportunity space in introducing American consumers to bidet's, a product that can greatly reduce paper waste.

Mock Experience Quiz

Sustainable brand strategy: Business development solution and positive social change.

Check out our process Miro board here.

Miro Board with interviews and more
JonathanRBarrow@gmail.com
1.352.317.5137