Movado: Developing the Next Generation of the Bold Product Line

The project was a SCAD Pro collaboration with Movado where students would interview for an opportunity to work directly with industry professionals. After being selected I spent a semester working directly with Ann, Jill, and Stephanie at Movado to develop their next series of luxury Swiss watches based on our Gen Z market analysis.

Team Always In Emotion

My Role: Team Lead and Presenter

Although I am not able to directly share the work our team achieved, Here are some of my responsibilities as well as some of the outcomes of the project.

Responsibilities

• Lead a team of two industrial designers and four interdisciplinary designers.
• Determine what time means to Gen Z through market and consumer research.
• Presented the final renders, market research, and solidified design language to the Movado team.
• Worked directly with the Movado team throughout the process to guarantee that we created our new designs with respect to their existing design language

Outcomes

• Achieved client buy in and helped establish a relationship between SCAD and Movado for future partnerships
• Collaborated with Movado to design the latest series of luxury Swiss watches for their Bold product line.
• Developed the future design language and internal terminology to best appeal to a new generation of watch buyers.